Winston Low
Get an audit →

Running Google Ads since 2015,
when exact match meant exact match.

Helping businesses grow with Google Ads.

7 out of 10 Google Ads accounts are wasting up to 30% of their budgets on issues that are surprisingly common:

  • Google's auto-applied recommendations that don't align with your business goals.
  • Broken or inaccurate conversion tracking, leading to poor optimisation decisions.
  • Account structure issues such as overlapping keywords, cannibalisation & weak account hygiene.

These aren't problems that require bigger budgets — they simply require better decisions & processes.

As a hands-on operator, I audit accounts, identify what's costing you & fix it through structured audits, ongoing consultation, or a hands-on workshop for your team.

I've never believed that bigger budgets are the answer.
Set the fundamentals right with me and the results will follow.

Get a free audit → See what I've built
My Experience
10+ Years in Performance Marketing
Hands-on campaign management & strategy.
>$1M Ad spend managed
Across MNCs & startups.
APAC Regional experience
across startups & MNCs in a matrix org.
What I Do

3 ways to work together.

No fluff. No jargon. Just here to provide value.

01

SEM Audit

A complete diagnostic of your Google Ads account: I identify wasted spend, missed opportunities, validate tracking & review strategy with a prioritised fix list.

Best for: accounts already running Google Ads, unsure if it's working.

02

Consultation

Strategic guidance on campaign structure, bidding strategy & measurement. An expert pair of eyes & hands on your account on a project basis.

Best for: marketing managers who need a senior second opinion.

03

Google Ads 101

A half-day workshop for business owners & their teams. You leave with a solid understanding of Google Ads & how to best utilise it as a marketing channel.

Best for: Upskilling/coaching teams, owners without a clear understanding of what their agency is doing.

The Process

How it works

01

Intro

30mins call to discuss your business, objectives & problems you're facing at no cost.

02

Measure

We agree on what success looks like before I start with results/outcomes & review it.

03

Diagnose

I audit & identify the top 3 to 5 highest-impact changes, prioritised by costs & missed opportunities.

04

Fix

I implement the changes, or provide you with a detailed brief if your team executes.

Tools I've built

Google Ads Toolkit: Keyword & Ad copies generator.

Interactive Google Ads calculators and diagnostics, built as React (JSX) artifacts you can run straight in the browser — no install required.

JSXReactGoogle Ads
View project →

Google Ads Toolkit

Creative copy, RSA builder, and keyword ideas — with Google Ads Editor–ready exports.
Creative Copy
RSA Builder
Keyword Generator

🔥 FIRE Plan — Retirement Reverse Engineered

Set your retirement goal & solve for what it takes to get there: the nest egg you need, the monthly investment, and the return that connects them. Built using Claude Code, hosted on Vercel.

Web AppClaude Code
View project →
About
Winston Low
Lazada Klook Remerge foodpanda

Helping businesses grow.

Hi, I'm Winston. I help founders & businesses grow with Google Ads by turning data into decisions that drive growth & not just better campaign/vanity metrics.

With over 10 years of marketing experience across the tech industry, I work with businesses on a project or fractional basis, helping solve specific growth challenges.

My goal is simple: identify what's holding growth back, fix it, and leave your team with the knowledge and systems to keep improving.

Based in Singapore & curious by nature. If you're looking for a fresh perspective on your growth strategy, I'd love to chat.

How I Think
  • 80/20: prioritise what moves the needle vs. noise
  • First principles: break complex problems down to root causes
  • Effort reward matrix
How I Communicate
  • Speak with intention
  • Lead with curiosity
  • Precise, concise & straight to the point
How I Work
  • Clarity, context & collaboration
  • Data driven decision making
  • Process oriented, results focused
More about me

Are you spending more on Google Ads than you actually need to?

Most accounts I audit waste up to 30% of their budget on fixable problems. Book a free 30 min consultation & I'll show you where the biggest opportunities are.

◆ No fluff ◆ No upsell ◆ No retainer fees